TennisViz and Tennis Data Innovations (TDI) have unveiled the latest in a series of next-generation data insights, set to enhance the tennis fan experience.
Following the successful launch of In Attack, Conversion and Steal insights earlier in the season, TennisViz and TDI have revealed their latest tranche of co-developed insights. These leverage TennisViz’ next generation Artificial Intelligence and TDI’s industry-leading match and tracking data, to provide fans with deeper understanding and richer narratives around the action on court. Designed to present fans with the right data at the right time, insights are being showcased within the broadcast of ATP Masters 1000 tournaments and the season-ending Nitto ATP Finals in Turin as part of a pilot supported by the production team at ATP Media.
Two new insights set for launch from the 2022 National Bank Open presented by Rogers (Montreal, 8-14 August) are:
- Shot Quality: Dynamically rates the quality of a player’s four main shots by assessing speed, spin, depth, width and the impact it has on the opponent. Enables analysis of players’ shots over time and objective comparison of player attributes across the ATP Tour.
- Playing Style: Analyses multiple data points to objectively categorise a player’s playing style, with categories including Big Server, All Court Player and Attacking Baseliner, among others.
Insights set for release across the remainder of the 2022 season and into 2023 include:
- Momentum Tracker: Shows the flow of momentum during a match
- Performance Tracker: Analyses and visualises each player’s level of performance as a match progresses
- Winning and Losing Plays: Highlights winning and losing tactics and patterns of play for both players
- Serve and Return Game Performance: Rates players’ performance in their service games compared to return games
In addition to being served curated insights via broadcast coverage, fans will be able to access explainers, deep dives and in-play analysis via @tennis_insights on Twitter. Full insights will be made accessible to commentators and tennis media via a new dashboard, supporting deeper understanding of the game and what creates winning outcomes.
TDI, an independently run entity co-owned by the ATP and ATP Media, was established in 2020 to manage data and streaming assets across the ATP Tour and ATP Challenger Tour. As part of its remit, TDI is committed to enriching fans’ enjoyment and understanding of tennis via development of innovative new products, insights and metrics. TennisViz, established in 2017 and based in the UK, provides a range of innovative analytics specifically designed to engage fans, and has worked with ATP and WTA coaches to provide world-class player analysis. Through a new long-term strategic partnership, announced today, both companies aim to maximise value of tennis data and drive further innovation in the space.
David Lampitt, TDI CEO: “Together with TennisViz, we’re delighted to launch our latest wave of insights. These have been designed from the ground up with fans in mind and show the amazing things we can achieve with data and cutting-edge tech. We’re also delighted to formalise our partnership with TennisViz. For TDI it’s part of a long-term strategy to engage the brightest and most innovative companies emerging in the space and to enhance the way fans can experience and understand the action on court.”
Richard Hawkes, TennisViz Managing Director: “We are excited to announce our long-term partnership with TDI and launch brand-new Insights. While traditional data points tell us who’s won and lost, our Artificial Intelligence creates innovative sets of data that explain how and why. This gives fans a whole new perspective in real-time. Working in partnership with TDI, we are creating a new common tennis language.”