Welcome to Ellipse Data

Bringing sport’s new narrative to life with innovative data-driven products and services – Ellipse, the shape of sport to come.

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ABOUT US

Ellipse Data

Ellipse Data is a leading sports data and analytics company comprising CricViz (cricket), TennisViz (tennis), and Stuart Farmer Media Services (rugby). We aim, by working with the world’s biggest broadcasters, professional teams and rights holders to bring sport’s new narrative to life with data-driven products and services. 

Our innovative approach to sports data and analytics engages millions of sports fans worldwide by using data to explain the potential outcomes during any sporting event.

CricViz was founded in 2015 with the aim of delivering a new narrative in cricket. Combining the world’s most extensive cricket database and unique predictive models CricViz provides analysis and insight to clients around the world.

TennisViz is the world leader in the creation of performance data in Tennis.
The TennisViz AI reveals the truth of the sport and revolutionises the way performance data is used.

Stuart Farmer Media Services is the world’s leading provider of historical data for rugby union and has a long history of providing official records to governing bodies and leading media organisations around the world.

Mike Strong

Chairman

Guy Evans-Tipping

CEO

Aidan Cooney

Director

Matt Lovering

Director

Rob Lowe

Director

John Coulson

Director

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DIRECTORS

Who Are We?

Meet our board of directors.

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NEWS

Ellipse Data News

The latest news from Ellipse Data, CricViz, TennisViz and Stuart Farmer Media
Services.

17 September 2020

CricViz Study Reported On By Times Of India

CricViz analysis features in the Times of India, focussing on how the Indian Premier League has the highest…

17 September 2020

How CricViz brings cricket analysis to life

Sky and CricViz’s analysis this summer help inform an increasingly data-hungry fan At CricViz, our approach to broadcast…

17 September 2020

CricViz “the Rolls Royce version” of analytics – Justin Langer

Justin Langer, the Australia men’s head coach, has described CricViz’s analysis and offering as a “Rolls Royce” version…

10 September 2020

SFMS Ltd becomes part of Ellipse Data

Ellipse Data, the leading sports performance analysis company and owner of CricViz, has added Stuart Farmer Media Services Ltd,…

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Contact

Get in touch

If you have any questions about Ellipse Data or its constituent parts, please get in touch

Ellipse Data Ltd, Edinburgh House, 170 Kennington Lane, London SE11 5DP

CricViz was founded in 2015 with the aim of delivering a new narrative in cricket. Combining the world’s most extensive cricket database and unique predictive models with the expertise of our team of data scientists, programmers and analysts, CricViz provides unrivalled analysis and insight to cricket clients around the world.


In supplying governing bodies, broadcasters, professional teams and media, CricViz offers a unique analytical service to tell data-driven stories.

TennisViz is the world leader in the creation of performance data in Tennis. The TennisViz AI ingests the ball and player tracking data and creates revolutionary performance data. In real time the Tennis Viz AI identifies:

– The type and quality of the shot played
– The situation the player was in
– The tactics and patterns of play used
– Whether the player is attack, neutral or defence

The TennisViz database aggregates these data points into key statistics that simplify and reveal the truths about how the sport is played. This performance data is being used as the platform to revolutionise the coaching, broadcast, digital and gaming landscapes.

For more information on TennisViz please visit: www.tennisviz.com

Stuart Farmer Media Services is the world’s leading provider of historical data for rugby union. The SFMS database in unparalleled in it’s coverage of international rugby from it’s inception in 1871 and club rugby across the world since the introduction of leagues. SFMS has a long history of providing official records to governing bodies and leading media organisations. SFMS became part of the Ellipse group in 2019.

For more information on Stuart Farmer Media Services please visit: www.stuartfarmer.co.uk

Mike Strong

Director

As my main interests are sport and numbers I was very lucky to join Opta in 2010 and have remained in sports data ever since. At Ellipse occasionally adding grey hair to the young
talented analysts and innovative ideas of explaining sport through data.

Guy Evans-Tipping

CEO

Guy has 15 years senior management experience. He joined Ellipse Data as CEO in January 2020 from The Cricketer Publishing Ltd
where he had served as Chief Executive since 2015. Guy has a passion for sport and the innovative use of data and has provided astute leadership throughout his professional career.

Aidan Cooney

Chairman

Aidan is well known in the sports data industry having been CEO of Opta and leading it through a decade where it became the leading business in the sector at the point which it was bought by Perform,
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Matt Lovering

Director

Matt has 20 years of management consulting experience, largely focused on data analysis, performance reporting and demand forecasting across the transport industry.

Rob Lowe

Director

Rob set up a company (Atlantis) with some university colleagues in 1996 to collect performance data for rugby. Subsequently, Atlantis merged with Opta and he went on to hold senior roles within Opta and then with Perform after Opta was purchased in 2013. Rob chose to become a consultant to the sports
data industry and acts as advisor to Football Dataco.

John Coulson

Director

John has been in the sports technology industry for almost 20 years, starting out as an analyst for Norwich City and then Middlesbrough in the EPL. John has held senior product roles with several of the forerunners in sports performance data: ProZone, Opta, Perform and most recently Catapult where he led corporate development.